It just looks like the season of political bigwigs coming out with their own television news channels. TRS chief KCR has launched Raj News as the 
voice of Telangana and we also hear about Lagadapati Rajagopal coming out with his own. Now, the news is that PRP chief Chiranjeevi too is keenly considering launching a news channel that can help him stay afloat in politics.
It is heard that along with Chiru, the PRP core team is also of the view that the party is getting a raw deal from the media which is clearly divided these days on political lines. There is concern within the party over the attempts by a section of the media to finish off the PRP at the earliest either to benefit the TDP or the Congress.
The idea of having their own news channel gains weight particularly in the wake of the recent controversial report aired by the pro-TDP channel ABN-Andhra Jyothy and the consequent attacks on its offices by PRP activists.
Party leaders feel that the incident once again reflected the continued media smear campaign against PRP. With most of the newspapers and television channels toeing either the Congress or TDP line, PRP without any visible media support will lose the battle soon or later. They feel it’s high time the party needs a news channel to take its policies and programmes forward without the fear of being doctored or distorted.
Earlier, a news channel under Maa TV, in which the Chiranjeevi family has some stakes, was planned for the PRP but it got fizzled out for various other reasons besides the pessimism that the news channel coming from the entertainment channel might not serve the purpose. Before elections, Chiranjeevi also contemplated to buy out the T Channel which is no HM TV and persist with the services of Ramachandra Murthy as its CEO.
With this own channel buzz doing rounds in PRP, Chiranjeevi will, in all likelihood, become the latest of the politicians having their own electronic media wings. First, the trend started with Y S Jagan who started Sakshi TV as a publicity vehicle for the YSR family and the Congress party. Then recently, TDP’s Chandrababu Naidu has bought over Studio N from his close relative Narne Srinivasa Rao making it the de facto TDP channel. Most recently, TRS chief K Chandrasekhara Rao has launched Raj News, to promote the TRS and the Telangana cause.
